Due to the nature of the beast, art and design do not usually fit comfortably into regular university academic teaching and learning principles. Art and design are fundamentally visually biased, relying on visual literacy, whereas traditional university education relies on written and verbal expression. Hence, teaching and learning art and design utilizes a differteaching and learning model; one that fuses intellectual thinking with creativity in order to generate a visual product. To be an academician and student at a university means to value life from a high, upper-cultural perspective and to train oneself to make a difference for society.
“To learn while producing, to produce while learning” is our university’s motto and as all our academic staff is practicing artists and designers, along with ARUCAD’s state-of-the-art facilities, students will be able to hone their creative learning in one of the foremost art and design incubators on the planet.
Prof. Dr. Marko Kiessel