DEPARTMENT OF VISUAL COMMUNIATION DESIGN
FIRST YEAR/FIRST SEMESTER
COMM 101 The Fundamentals of Communication (3,0) 3
The aim of this course is to introduce students to the field of communication and basic concepts of communication. The course starts from the foundations of communication including topics related with language, discourse and representation. It is designed as a preparatory course on how to develop critical skills in the field of communication, it offers evaluations of intrapersonal, interpersonal, group and intercultural communication.
VCDE 101 Visual Language and Culture (3,0) 3
The main purpose of the course is to introduce visual language in the context of arts and communication.
The course will help the student to perceive visuals as texts and vice a versa. In this course students will be thought how to decode and analyze visual texts as well as how to communicate effectively trough visual discourse and the knowledge of sign and symbols
VCDE 111 Basic Design (2,2) 3
Basic Design is a fundamental course, structured upon and around the needs of students perusing design major. This course is compulsory and created in order to build a strong foundation for further, more advanced courses in visual communication design.
PHVD 111 Basic Photography (1,4) 3
During this course, students learn the basic features of cameras and lenses. They learn how to use correct exposure values in the camera and how to create a satisfactory composition using different lenses.
PLAS 111 Drawing I (0,6) 3
It is inevitable that all artists and designers develop their thinking skills through drawing. To be able to perceive and represent shape through the right proportions, there is a need for an improved draw-ing technique. Lessons that take place within Life Drawing Tech-niques I consist of exercises based on basic and organic forms. The aim of the course is to improve the ability to deliver the representa-tion and presentation of design by means of an advanced drawing technique.
TUDI 201 Turkish Language I (2,0) 0
To be able to comprehend properly the structure and functioning characteristics of each mother tongue who attends higher education. To gain the ability to use Turkish language correctly and beautifully as a means of writing and oral expression in terms of language-thinking connection. It is to train young people who have a mother tongue consciousness to make a unifying and integral language in teaching.
SOFL 101 Academic English I (2,2) 3
Students who attend this course regularly will have the opportunity to practice a variety of work skills, including but not limited to goal setting, organization, time use, concentration and grading. Students will be given important essays written in contemporary English, and learners will be able to discuss at academic level and write the meaning of the unknown words in a reading, write paragraphs and articles, summarize, discuss and write answers.
FIRST YEAR/SECOND SEMESTER
COMM 122 Digital Storytelling (2,2) 3
This course introduces students to the fundamentals of digital storytelling. The course will start by summarizing the narrative traditions preceding the digital to capture the foundations of storytelling. Students are expected to use text, moving images, photographs, sound, infographics and comics in combination to create digital stories and post their stories to a blog. They will be working on digital storytelling projects individually and collaboratively. Digital storytelling encapsulates both theory and practice of creating and delivering stories. Therefore, it requires both serious reading of class materials and basic production and editing skills. Students must have access to digital devices (computer, tablet, smartphone, sound recorder, etc.).
VCDE 102 History of Visual Communication Design (3,0) 3
This course introduces students to the context of Visual Communication Design by means of analysing its roots in the history of graphic design and art movements. The aim of this course is to develop critical thinking skills in order to extract and clarify the context between cultural & technological developments, related art movements and the resulting evolution of Graphic Design, Advertising and relevantly Visual Communication.
VCDE 112 Human Centered Design (2,2) 3
Human Centered Design course is created and structured as an advanced continuation of the Basic Design I. Thus, this course is designed in order to develop an attitude of mind, rather than a method for visual organization. Students of this course will be working more closely with concepts and conceptual design processes.
VCDE 132 Computer Graphics and Image (2,2) 3
This course introduces students to the Raster image editing techniques. Throughout the course students will learn how to manipulate every kind of raster (pixel based) image. They will be asked to create conceptual collages and basic graphic design works. Gaining skills for editing digital photography, rendering basic digital painting, and developing practical knowledge on how to use raster image editing techniques for various design assignments are the main objectives of this course.
PLAS 112 Drawing II (0,6) 3
It is inevitable that all artists and designers develop their thinking skills through drawing. To be able to perceive and represent shape through the right proportions, there is a need for an improved draw-ing technique. Lessons that take place within Life Drawing Tech-niques I consist of exercises on creative and thematic compositions. The aim of the course is to improve the ability to deliver the rep-resentation and presentation of design by means of an advanced drawing technique.
TUDI 202 Turkish Language II (2,0) 0
It is the continuation of the Turkish Language I course. To be able to comprehend properly the structure and functioning characteristics of each mother tongue who attends higher education. To gain the ability to use Turkish language correctly and beautifully as a means of writing and oral expression in terms of language-thinking connection. It is to train young people who have a mother tongue consciousness to make a unifying and integral language in teaching.
SOFL 102 Academic English II (2,2) 3- Pre-requsite: SOFL 101
It is the continuation of Academic English I course. Students who attend this course regularly will have the opportunity to practice a variety of work skills, including but not limited to goal setting, organization, time use, concentration and grading. Students will be given important essays written in contemporary English, and learners will be able to discuss at academic level and write the meaning of the unknown words in a reading, write paragraphs and articles, summarize, discuss and write answers.
SECOND YEAR/ THIRD SEMESTER
COMM 201 Media, Power and Culture (3,0) 3
The aim of the course is to examine the dynamics affecting the emergence of mass communication. Therefore, it is designed to evaluate the relationship between political and economic power, media ownership, hegemonic culture and representations both from an analytical and theoretical perspective.
In this course, students will learn the basic theoretical texts and arguments to grasp the interdependence of media, power and culture.
VCDE 201 Sight, Sound and Motion (2,2) 3
The aim of this course to provide the study of design elements and their usage in expressing ideas in video production. It aims to provide students with the opportunity to practice through filmscreenings/analysis, readings, and hands-on practice in class.
DIME 251 Digital Marketing (2,2) 3
Digital Media Marketing Course immerses students in the marketing application of digital media and other newly emerging media channels. Within the scope of the course, students will learn about the effective and current implementation phases of marketing starting from the basic planning stages. Students will be equiped with the know-how skills to set objectives, develop digital media marketing plans, integrate emerging digital media tools into entire marketing plans. Course covers hands-on experiences and case studies of digital media marketing executions.
VCDE 211 Vectorial Drawing (2,2) 3
This course introduces students to the Vectorial drawing techniques. The course starts with training on drawing basic geometric forms using varying tools for creating vector shapes. Throughout the course as students learn to create more complex shapes, they will be asked either to re-draw or to create original graphic design elements like; patterns, icons, symbols, emblems, logos, perspective drawings and even vector character designs. Creating state of art vector illustrations is the main objective of this course.
AIIT 201 History of Atatürk Principles and Revolutions I (2,0) 0
Atatürk’s Principles and History of Revolution; telling students how to establish the circumstances under which the Republic of Turkey, Atatürk’s principles which form the basis state to adopt; Atatürk’s military personality is described as a great statesman, revolutionary personality and leadership, nationalism rejecting racism, and efforts to establish international peace. It is explained today by the case studies that the principles of his transfer to the field of application are not only the Turkish nation but the whole humanity more than ever.
SECOND YEAR/ FOURTH SEMESTER
COMM 242 Media Law and Ethics (3,0) 3
As a combination of media law and ethics this course is designed to provide students with the basic legal and ethical rules and principles that are necessary in the field of media both at global and local scales. To this end, ethical debates regarding the means of communication on international agreements, freedom of the press and expression, public interest, representations of private life, equality, the representation of gender, race and ethnicity will be examined through the examples from media. In this course, property relations in the context of media law and ethics, professional organizations, self-regulation, legal supervision, news sources, the rights of individuals and institutions are examined on the basis of major theoretical discussions and analyzed within the socio-historical context.
COMM 280 Innovative Approaches in Communication (2,2) 3
This course is designed to enable students to obtain knowledge on innovative approaches in communication by introducing them to the artists, designers, and the representatives working in different fields of communication and academics. The students need to take this course before the internship to have the opportunity to meet with the people from the field of their own interest. Moreover, the course also aims to provide students with the knowledge on occupational health and safety from the specialists or academicians working in that field.
VCDE 202 Theory of Design (3,0) 3
The course gives the information about the values which makes design possible in mind. It also aims to teach how design styles emerged according to the periods or designers’ different under-standing of design.
VCDE 212 Typography & Layout Design (2,2) 3 (Prerequisite VCDE 211)
This course introduces students to the basics of Typography as the foundation of graphic design. It focuses on the structure and dynamics of letters, typefaces and other characters assembled with design purposes for printed and digital media. It also concentrates on the rules that govern the assembling of type into aesthetically appealing compositions like layout, poster or logotype designs.
AIIT 202 History of Atatürk Principles and Revolutions II (2,0) 0
Atatürk’s Principles and History of Revolution; telling students how to establish the circumstances under which the Republic of Turkey, Atatürk’s principles which form the basis state to adopt; Atatürk’s military personality is described as a great statesman, revolutionary personality and leadership, nation-alism rejecting racism, and efforts to establish international peace. It is explained today by the case studies that the prin-ciples of his transfer to the fieldof application are not only the Turkish nation but the whole humanity more than ever.
THIRD YEAR/ FIFTH SEMESTER
COMM 301 Research Methods in Communication (3,0) 3
The main objective of this course is to examine the research process in the social sciences and communication sciences (problem determination, data collection, data analysis, etc.). The course will teach the students to observe the existing research methods and enable them to research on a specific topic. Conceptualization, measurement, data collection, data analysis, data evaluation/interpretation and report writing techniques are other subjects that will be discussed during the course.
VCDE 311 Illustration (2,2) 3
This course introduces students to the basics of Illustration; its purpose and creative process. Illustration is about communicating a specific conceptualised message to a target audience. So this course focuses on both digital and hand-crafted methods of visualising any conceptual commission through creative process. Any drawing, painting or printed work of art which explains, clarifies, illuminates, visually represents, or merely decorates a written text is considered an illustration, aka commercial art. So throughout the course; students will be given various assignments to create such art works in order to learn how to utilise this discipline for visual communication or commercial purposes.
VCDE 331 Major Design (2,2) 3 (Önkoşul VCDE 212)
The aim of this course is to teach students about different aspects of Graphic design discipline. In the lessons subjects like how to evaluate a brief, forming draft ideas, presentation stage and print preparation will be covered. Students will be asked to work on projects like book cover design, album cover, poster design, brochures, adds and packaging design. They will be asked to realize quick and small projects according to the briefs, and apply what they have learned.
FIDE 331 Motion Design and Visual Effects (2,2) 3
The main objective of this course is to teach visual effects techniques in different forms of film production. In addition to After Effects and Motion Graphics techniques; the course aims to prepare students for technical filmmaking by using green box, tracking/stabilizing, masking/ rotoscoping techniques and color grading/correction.
THIRD YEAR/ SIXTH SEMESTER
COMM 302 Creative and Critical Thinking (3,0) 3
This course is designed to introduce students to the basic principles and techniques of creative and critical thinking in order to improve their problem-solving skills and teach them how to obtain knowledge. Moreover, it aims to enable students to assess problems from a different point of view, to find creative solutions for complex problems and right strategies for peculiar occasions and choose right channels and methods to spread their ideas. In this course, students are expected to combine the techniques and strategies of creative and critical thinking with their theoretical knowledge in order to solve contemporary problems in communication either as an individual or in a group work. The course will also include theoretical discussions on the concepts of the history of thought in the nineteenth and twentieth centuries.
ANIM 212 3D Modeling (2,2) 3
Students will use computer modeling to explore the principles of 3-dimensional design. Projects involving object, character and archi-tectural modeling will emphasize the aesthetic concepts of spatial. They will emerge with the ability to create well designed 3D models, and be familiar with the basics of polygonal modeling, texturing, lighting and rendering for animation, computer games and cinema.
VCDE 372 Portfolio Design (2,2) 3
Portfolio design is to teach the students to make presentations of their resumes and own products in a creative way. Portfolio needs to reflecttheir understanding of design and style therefore it needs to include the basic principles of design in order to be presented effectively. The student learns that the selection of typography, the editing of images and the page layout are significnt and need to be considered.
VCDD 380 Internship (0,0) 0
In this course students will be able to apply their practical skills and reflecton their theoretical knowledge in a professional working environment.
FOURTH YEAR/ SEVENTH SEMESTER
COMM 411 Creative Pitching (2,4) 4
The knowledge and skills of the whole process; from finding creative ideas in all areas of production to writing content appropriate to the nature of the media, and also the effective presentation of the created work, are all covered in this course. The students will learn all processes, including the presentation of the creative idea, by means of application during the course.
DIME 401 Digital Aesthetics (3,0) 3
In this course, students will acquire conceptual and critical knowledge in digital arts. The main objective of the course is to provide students with aesthetic concerns and be able to evaluate emerging forms of presentation of digital media and arts.
FOURTH YEAR/ EIGHTH SEMESTER
VCDE 432 Branding Design (2,2) 3
In this course the main objective is to help students achieve the necessary creative skills of design in the process of creating a brand. Students will be concentrating on applied techniques for creating brand identity like; typography, color, image creation, hierarchy, composition and style. Among the applications for creating brand identity; they will be asked to produce corporate identity, packaging design and key-visual design.
VCDE 492 Final Project (2,4) 4
This course enables students to research, reflect upon, manage and communicate their projects effectively. Lectures and seminars will cover reflection of the creative process, the process of group crits of work – evaluating your own work and that of your peers con-structively, researching the historical and cultural context of your work, how to pitch your ideas in the workplace or to prospective employers.
VCDE 214 Digital Illustration (2,2) 3
The purpose of this course is to teach students how to reflect their illustrative skills in digital environment. During this course students will learn how to edit and re-produce their handcrafted illustrations, utilise photographic images, create digital collages, and digitally edit and colourize these art works. Students will be given multiple concepts to visualise in varying techniques.
VCDE 222 Publication Design (2,2) 3
This course will explore long-form graphic design while focusing on common design tasks, annual reports, ad campaigns, business collateral, newspapers, websites, books and other long- and short-form documents and also developed designs within a branded, organized and inviting structure, presenting information in various content.
VCDE 313 Infografic Design (2,2) 3
The aim of this course is to teach students how to transform excessive data into easy to perceive information over illustrated graphic applications. During the lessons, students will be asked to design visuals using graphic elements and illustrations clarifying complex textual data.
VCDE 314 Web Design (0,6) 3
This course introduces intermediate to advanced web design tech-niques. Topics include customer expectations, design rules, multime-dia technologies. The course describes advanced design techniques to create high impact and highly functional websites.
VCDE 332 Package Design (2,2) 3 (Pre-requisite VCDE 212)
This course is about the basics of Package Design and the branding effect of its dynamics. The course introduces all the basics of the process; from conceptualising to the finalized design on the shelf. It focuses on; the dynamics of photographic or illustrated imaging, use of typography, psychology of colour, creation of informative icons, organisation of text and how all these are composed together on the 3D visualisation of a product package.
COMM 462 Color Theory and Design (2,2) 3
In this course, color theory in the context of digital concepts will be explained and the use of computer-aided colors through different genres and topics will be clarified. In this course, students are expected to produce and transform their own color themes for different design applications. In addition, the course is designed to cover coloring and color correction for film and video.
VCDE 431 Interface Design (2,2) 3
This course is about user and computer interaction and designing User Experience (UX). Students are expected to design according to the given briefs on web based and mobile applications. Content management and graphic design are the key features of this course. During this course, subjects like typography for web, interface design, color management and designing templates will also be covered.
VCDE 480 Special Topics in Visual Communication Design (2,2/ 3,0) 3
Selected Topics in Visual Communication Design is one of the elective courses in the last year of Visual Communication Design Department. In accordance with the structure of the course, each year a subject will be opened in line with the demands of the students and the new developments or specific needs in the field, and that special topic would be added to the name of the course every year.
ADVE 132 (Creative) Advertising Design (1,4) 3
This course aims to teach the importance of creativity in contemporary advertising. Students learn the theoretical and practical aspects of the advertising industry. In this course, the results of creative advertising are handled in a social and commercial context. At the same time, methods that are becoming increasingly important in the advertising creation process, including viral and guerilla marketing, are discussed in detail. Students analyze the stories of selected advertising campaigns that have received successful returns on a national and international scale, and develop the ability to identify key features of creative advertising.
ADVE 302 Persuasion and Perception (3,0) 3
This course is about the persuasion and effectiveness of the advertorial presentations. The aim of the course is to study techniques of persuasion from the perception psychology point of view. Students are expected to create effective communication solutions with and persuasive presentations with varying target audiences. Subjects like planning for presentation, presentation techniques, body language, and overcoming stage fear will also be covered during lessons.
ANIM 331 Game Design Concepts (2,2) 3
The main objective of this course is to teach students all the aspects of game design from scratch up to the production phase. During this course students will learn about designing for varying game platforms. They will learn about game design procedure by creating their own narratives, character designs and layouts.
ANIM 411 3D Character Design (2,2) 3
Learning the necessary softwares for modeling organic forms will enable students to widen their perspective about how to use communication tools. Students will gain knowledge about a new visual tool by modeling varying organic beings.
ANIM 462 Animation Studio (0,6) 3
This is an introduction to animation course, which is a form of animated design. During this course, topics like all the basics of animation including both 2D and 3D animation will be covered.
DIME 253 Social Media Content Management (3,0) 3
Social media enables the companies to engage in marketing more easily, support their products and promote their sales. In this course, students learn how to increase the value of their social media accounts and use them strategically. Moreover, it is aimed to teach students how to collaborate with companies for promotions, to assess social media interaction, determine the target audience for the content, prepare editorial calendar and improve skills for crisis management
FIDE 203 History of Cinema in Turkey (3,0) 3
In this course, the historical development of cinema in Turkey will be examined in social and cultural context by means of dividing it into periods. In the course, differences in the structure of narrative cinema in Turkey and the peculiar characteristics of certain periods and their aesthetic views would be covered. Moreover, the changings in economic structure in Turkish cinema and the dynamics in the film industry will be discussed.
FIDE 301 Emerging Cinema (3,0) 3
The main objective of this course is to create more engaging interactions for the audience by means of combining modern cinema technologies with visual storytelling techniques. In this course, content creation is covered by 3 dimensional and 360-degree video production and virtual reality applications.
FIDE 431 3D Composition and Visual Effects (2,2) 3
This course provides the necessary skills and competencies for producing advanced visual effects using two-dimensional and three-dimensional elements for film and animation studies. In addition, the integration of different graphic elements with different scenes will be discussed during the course. It is aimed to support students to work on their own projects and apply some important techniques such as color equalization, motion tracking, light, artificial coloring and composition to their productions.
COMM 300 Entrepreneurship and Project Management (Technical Elective) (2,2) 3
The main objective of the course is to enable students to integrate the fields in communication such as entrepreneurship, innovative applications, sustainable development, project management with their specific research areas. Students will be able to combine their theoretical knowledge with practice. For this purpose, basic concepts of entrepreneurship and project management will be explained and successful examples in entrepreneurship will be examined. Students will learn how to set up their own businesses, analyse the sector, and how to manage risk factors. During the course, every stage including the transformation into practical arena would be examined and students will be able to design their works either individually or as a group.
COMM 303 Global Issues (3,0) 3
In this course, international and global issues that global communities are experiencing will be examined communication in a political, economic, social and environmental context. To this end, human rights, women’s rights, children’s rights, animal rights, democracy, migration, displacement, conflict zones, climate change, sustainability, economic globalization, poverty, resource sharing and transnational institutions, technological development, cultural diversity and identity concepts will be discussed. This course is also designed to provide theoretical background information for the course Communication Strategies for NGOs.
COMM 304 Communication Strategies for NGOs (3,0) 3
Non-Governmental Organizations have to develop and apply specific communication strategies due to their communication with social and political actors and stakeholders, support groups and digital opinion leaders. In this course, effective communication strategies and frameworks for NGO’s for internal and external interactions will be examined to clarify the most appropriate communication tools for developing communication plans to reach defined target groups. In this course, it is expected for students to contact with national and global NGOs for developing creative and solution-oriented strategies. Afterwards, the students will learn to conduct peculiar communication campaigns either as an individual or as a group.
COMM 320 Creative Writing (2,2) 3
This course is designed to explain the techniques of complex storytelling, multi-layered and in-depth stories, scripts and games. The course also covers complex and organic character development, time loop, multi-axis storytelling and theme selection techniques. This course, which is designed in accordance with the field of communication, focuses on developing ad text writing and slogans for design products and teaches students how to express their feelings and thoughts for taking part in web, TV and cinema projects. This course provides the necessary flexibility for writing in various fields of communication, and provides the theoretical and practical knowledge for writing for institutions and advertisements.
COMM 352 Creative Industries (3,0) 3
The aim of this course is to provide students with a detailed understanding of how the knowledge is produced and distributed, and it aims to introduce the media industries in which students will work when they graduate. How technological innovations affect the process of the creation of knowledge and thus its impact on culture and intercultural communication will be questioned in detail. Since theatre, visual arts, cinema, TV, radio, music, publishing, computer games, architecture, design, advertising and fashion are examples of media industries, the communication and interaction process in these different areas are the main topics that will be covered in the course. In other words, this course is a study on how human creates and transforms information, and thus it gives students the knowledge of the global media structure.
COMM 361 Post Production Studio (2,2) 3
This course aims to provide students with advanced knowledge and skills in video editing which is one of the basic stages of film production for digital post production. Editing, sound design, basic composition and color correction will be covered in the course. In order to create a strong technical and aesthetic background in post-production, the courses are taught by focusing both on practical and theoretical knowledge. In the course, students will obtain advanced post-production skills.
COMM 401 Political Communication Campaigns (3,0) 3
In this course, the campaigns that influenced world politics in the history will be examined and afterwards the organization of political campaigns suitable in today’s conditions will be analysed. Students will learn to analyse survey results, use survey data, create a clear message in a campaign, plan an effective digital communication strategy on social media and through web in general.