Course Summary

VISUAL COMMUNICATION DESIGN DEPARTMENT

COURSE DESCRIPTIONS

1st year/1. semester

COMM 101 Introduction to Communication

The purpose of introduction to communication course is to examine the general characteristics, functions and mode of operation in the framework of basic concepts of communication. In addition, communication types, communication models and general communication establishments will be discussed. It is aimed that the students will have the knowledge and equipment to understand the communication field and analyse it when necessary.


VCDD 101 Basic design

The purpose of this course is to teach basic design principles and concepts by means of applications. The course is prepared within the scope of visual communication design and the main goal is to enable students to learn and experience the dynamics of all visual forms that begins from the smallest element of design. All basic principles and elements of visual perception are given to students through theoretical and practical bases.

 

VCDD 103 Visual Language and Culture

The aim of the course is to examine the ties between language and culture and to explain the importance of communication in designing students. By making visual text analysis, diagnosis of the links between image and culture will contribute to the process of creativity in the field of application. The main objective of the course is to examine the visual language from the cultural layers to the representation skills.

 

PLAS 105 Life Drawing Techniques 1 


It is inevitable that all artists and designers develop their thinking skills through drawing. To be able to perceive and represent shape through the right proportions, there is a need for an improved drawing technique. Lessons that take place within Life Drawing Techniques I consist of exercises based on basic and organic forms. The aim of the course is to improve the ability to deliver the representation and presentation of design by means of an advanced drawing technique.

 

 

COMM 103 Research Methods in Communication

The main objective of this course is to examine the research process in the social sciences in general and communication sciences in general (problem determination, data collection, data analysis, etc.), to observe the existing method research methods and to enable the students to research on a specific topic (hypothesis), conceptualization, measurement, data collection, data analysis, data evaluation/interpretation and report writing techniques.

 

SOFL 101 Academic English 1

Students who attend this course regularly will have the opportunity to practice a variety of work skills, including but not limited to goal setting, organization, time use, concentration and grading. Students will be given important essays written in contemporary English, and learners will be able to discuss at academic level and write answers. At the end of the lessons, each student will be able to write the meaning of the unknown words in a reading, write paragraphs and articles, summarize, discuss and write answers.

 

1st year/ 2. Semester

VCDD 102 Basic Design II

It is the continuation of VCDD 101. The purpose of this course is to teach basic design principles and concepts by means of applications. The course is prepared within the scope of visual communication design and the main goal is to enable students to learn and experience the dynamics of all visual forms that begins from the smallest element of design. All basic principles and elements of visual perception are given to students through theoretical and practical bases.

PHVD 105 Basics of Photography   

In this course, the student recognizes the technical possibilities of camera and learns how to take a photo and how to edit them. The main aim is to enable students to acquire the ability to take the best photo by teaching them the relationship between light and timing, the meaning of depth and sharpness, the selection of lens and framing.

DSGN 102 History of Design I 

This course aims to teach students the general knowledge about design related to art. The course covers the periods from primitive ages to the establishment of the civilizations and then to the middle ages therefore the students is to learn the process of the developments within art and how the meaning of art transforms according to the cultural characteristics that represent the civilizations. At the same time, students also realize the importance of the recognization of art history in design.

 

 

PLAS106 Life Drawing Techniques 2

It is inevitable that all artists and designers develop their thinking skills through drawing. To be able to perceive and represent shape through the right proportions, there is a need for an improved drawing technique. Lessons that take place within Life Drawing Techniques I consist of exercises on creative and thematic compositions. The aim of the course is to improve the ability to deliver the representation and presentation of design by means of an advanced drawing technique.

SOFL 102 Academic English II

It is the continuation of Academic English I course. Students who attend this course regularly will have the opportunity to practice a variety of work skills, including but not limited to goal setting, organization, time use, concentration and grading. Students will be given important essays written in contemporary English, and learners will be able to discuss at academic level and write answers. At the end of the lessons, each student will be able to write the meaning of the unknown words in a reading, write paragraphs and articles, summarize, discuss and write answers.

  1. year/ 3rd semester

DSGN 201 History of Design II

It is the continuation of DSGN 101. This course aims to teach students the general knowledge about design related to art. The course covers the periods from early Renaissance to Renaissance and then to the periods of modern art therefore the students is to learn the process of the developments within art and how the meaning of art transforms according to the cultural characteristics that represent the civilizations. At the same time, students also realize the importance of the reorganization of art history in design.

VCDD 203 Graphic Design I 

Graphic Design is a course that forms the conventional direction of visual communication design and teaches the bases of the formation of graphic design products through computer. It aims to teach basic principles and practical applications for corporate identity design, the creation of business cards, posters and logo. It also enables students to acquire the skills to form a visual language.

VCDD 205 Vectorial Drawing

The purpose of the vector drawing class is to teach the students how to work with linear values ​​in the computer environment and to improve their artistic and technical skills. The programs developed to improve the print values ​​of creative works work in particular with vector logic; The fact that the student has this knowledge and skills is necessary for designing in the computer environment.

 

 

VCDD 207 Sight, Sound and Motion

The aim of this course is to teach students how to design fixed and moving images synchronized with sound. From the commercial film to the video-art, from the short film to the feature film, the basic principles of all productions are perceived with this lesson.

DSGN 211 The Design Theory

The course gives the information about the values which makes design possible in mind. It also aims to teach how design styles emerged according to the periods or designers’ different understanding of design.

2nd year/4. semester

VCDD 204 Graphic Design II

It is the continuation of VCDD 203. Graphic Design is a course that forms the conventional direction of visual communication design and teaches the bases of the formation of graphic design products through computer. It aims to teach basic principles and practical applications for corporate identity design, the creation of business cards, posters and logo. It also enables students to acquire the skills to form a visual language.

VCDD 206 Typography

The aim of the typography course is to inform the student about the characteristic and hierarchical values ​​of the alphabetical forms and to teach them how to match the visual values ​​in graphic design environment. This course covers all the necessary information from the date of the typography to the technical development.

VCDD 208 Desktop Publishing

This course includes all phases of news publishing. The student arranges the content according to the content of the news to increase the perception of relationship between writing bodies and visual areas. This is an efficient way of studying how a page layout will look according to the basic design principles. The aim of this course is to introduce a more comprehensive publication design.

VCDD 210 Visual Effects 

The main aim of this course is to teach visual effects techniques. The techniques of after effects and motion graphics as well as tracking / stabilizing, mask / rotoscope techniques and colour grading / correction applications by means of green box are taught to students during the course.

TUDI 202 Turkish Language 1

To be able to comprehend properly the structure and functioning characteristics of each mother tongue who attends higher education. To gain the ability to use Turkic language correctly and beautifully as a means of writing and oral expression in terms of language-thinking connection. It is to train young people who have a mother tongue consciousness to make a unifying and integral language in teaching.

3rd year/5th semester

VCDD 301 Editorial Design

The aim of the course is to teach all the processes of designing publishing design from design to print. In addition to teaching the design, printing preparation and publication rules of paged prints such as books, magazines, brochures and catalogues, it is aimed to teach the appropriate computer program in technical level.

VCDD 303 Portfolio Design

Portfolio design is to teach the students to make presentations of their resumes and own products in a creative way. Portfolio needs to reflect their understanding of design and style therefore it needs to include the basic principles of design in order to be presented effectively. The student learns that the selection of typography, the editing of images and the page layout are significant and need to be considered.

VCDD 305 Illustration

The aim of the course is to teach illustration as the one of the most effective representations of figurative narrative in the graphic platform. The meaning imitated in a figure or an object in a simple sense of visual expression exists in all the levels of visual communication. Every area in which visual representation is required such as advertisements, book illustrations needs the art of illustration

VCDD 307 Visual Representation 

The course aims to develop the analytical skills of the representation problem on the theoretical basis and provide students with the information to use in the production process. In addition to the philosophical criticisms of the differences among representation, there would be analysis regarding visual rhetoric and visual semiotics especially for poster designs.

VCDD 309 Label-Cover Design

This course particularly focuses on basic design principles in order to teach students how to make label and book cover designs which is one of the areas of graphic design. The method of the course is redesigning the companies’ designs and so the students will gain experience by reproducing the existing designs.

TUDI 301 Turkish Language 2

It is the continuation of the Turkish Language I course. To be able to comprehend properly the structure and functioning characteristics of each mother tongue who attends higher education. To gain the ability to use Turkic language correctly and beautifully as a means of writing and oral expression in terms of language-thinking connection. It is to train young people who have a mother tongue consciousness to make a unifying and integral language in teaching.

 

 

3rd year/6th semester

VCDD 302 Web Design

Web design is a very common design area in social media and professional internet promotion environment. Growing up in the field of web design with the information to be obtained in technical level besides page layout with basic design principles is a rewarding experience in the field of visual communication design. The goal is to give designers skills to these students.

DART 304 Sign and Image

In digital arts there is more image transfer and image construction than in conventional arts. The processing of visual elements in the digital environment and their use in a new representation environment resulted in a new image system. The emergence of visual imagery and its appearance as a visual text led to the emergence of visual semiotic character. Students will learn the function of this system.

PLAS 306 Basic Concepts of Art

This course is not about the flow of art history but about comparative modern art concepts and trends. It aims to develop the skills to diagnose the intended styles and to prepare the sub-structure for making criticism. It is from the intellectual gains of the learners that learning which concepts are represented and how they are used.

VCDD 310 Internship

This aims to provide students with practical experience in the field in parallel with their education level. A business, institution, workplace is found which is suitable both for the department and the students and then the student work there after the approval of the department.

AIIT History of Atatürk Principles and Revolutions

Atatürk’s Principles and History of Revolution; telling students how to establish the circumstances under which the Republic of Turkey, Atatürk’s principles which form the basis state to adopt; Atatürk’s military personality is described as a great statesman, revolutionary personality and leadership, nationalism rejecting racism, and efforts to establish international peace. It is explained today by the case studies that the principles of his transfer to the field of application are not only the Turkish nation but the whole humanity more than ever.

4th year/7th semester

VCDD 401 Audio-Visual Design 

The students will learn the techniques of integrating voice with short video-graphical studies which are the products of visual communication design. By learning the indoor and outdoor sound recording techniques, they will learn how to complete audio-visual works with sound. In addition to the information about microphone types and other equipment, the audio installation program will also be taught during the course.

 

PHVD 208 Video Editing Techniques

The connection between fiction and visual language, which is based on how the moving image is mounted on the technical plane, will be examined. This tutorial, which is a front-panel understanding of moving images from a context, is intended for the editing of spot-like films such as video art, commercial film and social awareness film.

4th year/ 8th semester

VCDD 404 Interdisciplinary studio   

The interdisciplinary studio is to educate students on the basis of collaborative work through a project. In this environment where different disciplines will be engaged in the interactive platform, students will learn how they will take part in the collective production process according to their capacity and ability. This study will also emphasize the functionality of the team spirit and also allow the intertwining of theory and practice in research, examination and evaluation processes.

VCDD 406 Project 

The student determines his/her graduation project in parallel with the compulsory and elective courses he/she took in the program. A seminar on the project is given in the course, and the students are encouraged to make their own way as professionals. As a result of the criticisms made during the course, the student prepared the project and presented it to the jury established by the department for the evaluation.

Departmental electives

VCDD 342 Advanced Web Design

Web design is a very common design area for social media and professional internet advertising. It is a rewarding experience to learn web design through the information to be obtained in technical level and page layout by means of basic design principles at the same time. The aim is to give designers skills to these students. This course is the advanced level of VCDD 302- Web Design course.

VCDD 347 Packaging Design

Clotting or packing products for promotion or branding is an important graphic design work. In the course of packaging design, the aim is to prepare students for this field and make contributions to their professional life. In addition to typography and visual presentation rules, volumetric presentation conditions will be considered and packaging design will be made for selected products.

VCDD 349 Basic Animation Principles  

This course, which will be an introduction to animation, will provide a new lively design opportunity for the student. Two and three dimensional stop motion based animation will be taught to teach basic rules and concepts of animation.

VCDD 423 3D Organic Modelling

Learning this program, which is designed to model organic forms, will provide variety to the communication design tools that students will use. Students can have a new visual tool by modelling human, animals and plants.

VCDD 432 Anime Typography 

The course which is related to the video-graphic direction of the typography will teach the suitable areas and application of anime typography as a visual language. This production mode in which sound and music will also be integrated includes a way of working for writing as well.

VCDD 435 Storyboarding Techniques

In this course, the methods and techniques of storyboard design that was the part of television advertising will be taught. The students will learn to make short scenario designs in accordance with the rule of standard square measure. The main objective of the course is to start from traditional drawing and then teach the storyboard design in digital environment

Faculty electives

NMED 323 Communication and Art

This course aims at evaluating, researching, analysing and describing the political, economic and social dynamics of different periods in the history through the artistic products and trends such as painting, literature, music and plastic arts and to be able to relate and evaluate this information in the mass media in the period. It examines the socio-psychological-economic-political dynamics and movements of the Jazz period, the space-age and the cold war period, the 1970s student movements, and focuses on the reflections of these practices in radio, television, press, literature and cinema.

CINE 106 Light and Space 

The purpose of the course is to teach the students that what is shown in the cinema is totally related with the suitable and timely use of the light. In order to understand the space properly, and to perceive depth and movement correctly, it is necessary to use the light. One of the main concerns of the director of photography is to arrange the relationship between light and space correctly. This course is based on observation and examination.

CINE 202 Script Writing

This course covers the formal and contextual features of script writing in the context of Turkish and World cinema examples. It will be ensured that students will be able to form a conceptual idea and make it a project proposal, especially considering the process of conceptualization and preparation before cinematography.

 

 

PHVD 207 Video Editing Techniques

The connection between fiction and visual language, which is based on how the moving image is mounted on the technical plane, will be examined. This tutorial, which is a front-panel understanding of moving images from a context, is intended for the editing of spot-like films such as video art, commercial film and social awareness film.

CINE 403 Semiology of Cinema

The aim of this course is to examine the relationship between cinema and semiotics in a comprehensive way with the help of various media texts in the framework of the basic concepts, theoreticians and thinkers who provide the development of semiology in the historical process.

UNIVERSITY ELECTIVES

DART 203 Digital Photography

From these drafting techniques, all the streaks of the digital photo will be handled and used for photo shop use. Artistic compositions and thematic studies will be conducted for these unique searches.

DART 304 Image and Visual 

In digital arts there is more image transfer and image construction than in conventional arts. The processing of visual elements in the digital environment and their use as a new representation resulted in a new image system. The emergence of visual imagery and its appearance as a visual text led to the emergence of visual semiotic character. Students will learn the function of this systematic.

PHVD 401 Product Photography

This course will teach Technical and aesthetic aspects of product photography for advertisements. It will be taken into account that the photographs taken both in studio and daylight will be used in an advertising. It is the purpose of the course to consider the typography usage and to construct the composition.

PHVD 405 Photography Critics and Analysis

The aim of the course is to improve students’ critical thinking by means of teaching them to read the photograph in aesthetic and technical terms in artistic or field photography and to create a critical language. Especially a picture need to be read through artistic values and certain concepts. The aim of this course is to teach these concepts and the language of criticism.

PLAS108 Modelling (3/5)

In the Modelling course, student’s ability to touch and shape forms through clay is developed. Modelling, which helps reinforce the notion of three-dimensional perception in the direction of object and figure studies, is a necessary experience especially for those who practice sculpture, ceramics and clay in stop motion animation.